Description
Amazon Web Services (AWS) is searching for an energetic, organized, and collaborative To-Partner Marketing Manager to support the AWS Partner Network (APN) To-Partner Marketing Team. As a hands-on Marketing Manager, you will have the exciting opportunity to build programs and assets for external partner audiences that drive key business outcomes. AWS works closely with our partner community to deliver broad-ranging business solutions to our customers. The AWS To-Partner Marketing team plays a vital role in shaping the strategy and programs that help our partners connect with customers more effectively.
This is a role where you will be responsible for supporting digital campaigns and assets across our APN Email and Blog channels for a fast-growing organization with a global reach. The ideal candidate has hands-on demand generation experience using WordPress and Marketo (or a similar marketing automation tool). Blog publication, email campaign builds, landing page design, and queue management will be major focus areas for this role.
Key job responsibilities
- Build simple email campaigns, multi-touch email programs, and landing pages.
- Publish blogs via WordPress.
- Proofread emails and blog for clarity, grammar, and spelling.
- Provide content editing support for APN blog and email channels.
- Suggest improvements in email campaigns such as A/B testing programs to optimize email channel.
- Report on progress and relevant email and blog metrics.
- Co-managed and monitor incoming email support and APN Blog queue for the AWS Partner Network.
- Support the calendaring and campaign intake process for email and blog assets with senior team members.
- Follow best practice guidelines for marketing automation platforms, including naming conventions, list management, smart campaigns, targeting, and completion actions.
- Assist with growing the email and blog channel to support APN Email and Blog goals.
About The Team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest-growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us never to stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
- Analytical, critical thinking, and metrics-based reporting skills.
- Presentation and written communication skills.
- Highly organized and detail-oriented.
- Excellent project management skills.
- Not afraid to try new things – driven to improve results constantly.
- Thrives in a fast-paced and ambiguous environment with the ability to pivot and problem-solve.
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- A team player – comfortable and motivated working in a collaborative environment, able to build relationships with key stakeholders – field marketing, global field marketing operations, marketing automation, and global marketing teams.
- Understanding of marketing data analytics principles, practices, tools (e.g. Adobe Experience and Creative suite including Acrobat, Analytics, Photoshop), and basic forecasting and tracking skills in Excel.
- Ability to develop best-in-class marketing assets and execute marketing campaigns and initiatives.
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