Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

Netflix is one of the world’s leading streaming entertainment services with 247 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films, and mobile games across a wide variety of genres and languages. Members can play, pause, and resume watching as they want, anytime, anywhere, and can change their plans at any time.

In November 2022, Netflix launched an ad-supported tier across 12 global markets, with the ability to deliver standard 15 and 30 ads. Over the past year, the company has broadened the suite of advertising solutions offered and is now set to scale new capabilities that focus on live content, integrations into/around Netflix programming/IP, and scalable sponsorships.

The Team

The Ads Commercialization team is a global function with regionally focused specialists, tasked with ensuring that advertising programs integrated in or around content [Live/Sponsorship] or which extend across multiple Netflix environments [Events, Marketing, Licensing] are underpinned with commercial models that scale and optimize ad revenue, client performance, and overall value for Netflix.

The team serves as a connection point between the Ad Sales organization and cross-functional teams [such as marketing, content, legal, policy, finance, etc.]. Broadly, the team:

Evaluate revenue potential of ad opportunities as they are identified by cross-functional teams, most closely collaborating with Integrated Marketing [IM] and Sales
Crafts consistent and competitive ad models tied to Live, Sponsorships, and Custom programs that scale
Optimizes overall Live, Sponsorship, and Custom ad revenue opportunities for Netflix
Packages sponsorship opportunities including Single Title Sponsorships for sales

In this role, you will:

Partner directly with multiple Ads Commercialization team leads to support overall sales management/enablement of Sponsorships, Live, and Integrated Marketing/Custom programs in the U.S. & Canada:

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Manage real-time tracking of sponsorship availability, working pitches, and sold campaigns at the market level to support Sales and cross-functional team initiatives
Inform and support packaging, pricing, and go-to-market (GTM) strategy of Sponsorships, Live & Integrated Marketing programs
Lead response to daily inbound communications with sales regarding sponsorship opportunities
Distribute regular updates to Sales teams about available Single Title Sponsorships, Live & Integrated Marketing programs
Work closely with Legal & Ad Policy teams to vet brands for Single Title Sponsorships
Collaborate with marketing & product teams to develop and unlock new capabilities tied to Sponsorships, Live & Integrated Marketing

About you:

5+ years of Linear and/or Streaming Ad Sales account management, Agency media planning/buying, Publisher ad sales, and/or sponsorship sales management
Understanding of the US and Canadian media markets
Experience working cross-functionally across Marketing, Sales, Product Management, Finance, Legal, and Research teams
Broad understanding of ad-supported & sponsorship-driven entertainment and sports environments, across linear and streaming distribution
Experience with pricing & packaging sponsorships and integrated marketing programs across live, on-demand streaming, social, and experiential channels
Self-starter with the ability to multitask
Strong project management skills and attention to detail
Understanding of “content-driven” sensitivities related to brand association and endorsement
Ability to partner and support sales teams through the sales cycle process

Sr. Ads Commercialization Specialist, UCAN

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