Assistant Manager – Consumer & Marketing Insights – Online

Company: American Airlines

Industry: Private

Employment Type:- Full Time

Work Hours:-  8 Hours

Locations:- USA

Full Job Description:-

Job Summary:

As the Assistant Manager of Consumer & Marketing Insights – Online at American Airlines, you will play a pivotal role in driving strategic decision-making by analyzing consumer behavior and market trends in the online space. You will collaborate closely with cross-functional teams to develop insights-driven strategies that enhance the customer experience and drive business growth.

Key Responsibilities:

  • Conduct in-depth analysis of online consumer behavior, including website traffic, user engagement, and conversion rates.
  • Monitor industry trends and competitor activities in the online space to identify opportunities and threats.
  • Partner with marketing, digital, and e-commerce teams to develop data-driven strategies for improving online customer engagement and retention.
  • Generate actionable insights and recommendations through the interpretation of data and analytics.
  • Present findings and recommendations to senior management and key stakeholders.
  • Collaborate with internal teams to design and execute research projects aimed at understanding consumer preferences and behavior.

Required Skills and Qualifications:

  • Bachelor degree in Marketing, Business Administration, Statistics, or a related field. Master degree preferred.
  • 3+ years of experience in marketing research, consumer insights, or data analytics, with a focus on the online space.
  • Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Strong analytical and critical thinking skills, with the ability to translate data into actionable insights.
  • Excellent communication and presentation skills, with the ability to convey complex ideas in a clear and concise manner.
  • Proven track record of driving business results through insights-driven decision-making.

Experience:

  • Minimum of 3 years of experience in marketing research, consumer insights, or data analytics, preferably in the airline or travel industry.

Working Hours:

  • This is a full-time position with standard office hours. Some flexibility may be required to accommodate business needs.

Knowledge, Skills, and Abilities:

  • Deep understanding of online consumer behavior and digital marketing trends.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Strong project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
  • Experience working with cross-functional teams to drive results.
  • Knowledge of statistical analysis techniques and methodologies.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for career growth and development.
  • Travel privileges and discounts on flights for you and your family.
  • Health and wellness programs.
  • Retirement savings plan.
  • Employee assistance program.

Why Join American Airlines:

Other Jobs You May Be Interested In

  • Be part of a dynamic and innovative team at one of the world leading airlines.
  • Make a meaningful impact on the customer experience and business performance.
  • Access to exciting career opportunities and development programs.
  • Work in a collaborative and inclusive environment where your ideas are valued and heard.

How to Apply:

Interested candidates should apply through the American Airlines careers website: American Airlines Careers. Please submit your resume and cover letter outlining your qualifications and relevant experience.

Assistant Manager – Consumer & Marketing Insights – Online

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